kumi akiyoshi. projects. approach.

INJA retail store | Art direction and design

Project overview
INJA blends lifestyle, Asian history, entertainment, and a variety of novelty goods to provide a unique retail experience.

Design goals
The objectives for INJA were to create an authentic brand that reflected Asian elegance, as well as to provide a framework on which to build a consistent communication of the brand.

 


Brand development | Visual identity system

inja brand id

 

 

How it all comes together
Brand in context | Stationery set

Inja stationary

 

 

Design | Web experience

Inja website

 

 

 

 

 

 

Tansu retail store | Art direction and design

Project overview
Tansu specializes in selling Asian chests and a variety of antique goods.

Design goals
With Tansu, I worked to visually redefine their existing brand to create a refreshed brand essence. The updated design has a contemporary form that captures attention and remains true to the original brand.

 


Brand development | Visual identity system

Tansu brand ID

 

 

 

How it all comes together
Brand in context | Stationery set

Tansu Stationary

 

 

 

Brand in context | Store signage

tansu store sign

 

 

 

 

Brand in context | Holiday party invitation

tansu invite

 

 

 

 

 

TANTON cafe | Art direction and design

Project overview
TANTON is a cafe that encourages picnic and open air dining.

 

Brand development | Visual identity system  

tonton id

 

 

How it all comes together
Brand in context | business card and menu

tonton business card

 

brunch menu