Microsoft Points | Brand identity development
Project overview
Microsoft Points allow Xbox and Xbox Live users to access premium content by using points, which are available internationally and don’t require a credit card.
Design goals
The objective on this project was to create a brand icon that would be adaptable to all forms of communication, from product packaging to games UI to the web. The Microsoft Points icon had to have a contemporary, interconnected form that would capture gamers’ attention without losing the overall Microsoft brand essence.
Brand Icon development
How it all comes together
Brand in context | Web and Xbox UI
Brand in context | Printed materials
Exploration | Rapid iterative exercise
