MSN TV by Microsoft | Creative direction and interaction design
Project overview
MSN TV is an innovative media player that brings Internet service and online content to the TV.
Design goals
The objectives for the MSN TV project were to refresh the primary visual identity system for MSN TV and to create an updated collection of brand and visual guidelines that would still represent the classic MSN brand.
Design and research methods used
User observation, Persona, Scenario development, Brainstorming, Desirebility testing.
Brand development | Visual identity system
Product experience | Persona
Persona was used as design tool to understand user's needs, goals, and behaviors to create improved user experience.
Product experience | Research
Experience study through field observation and contextual interview to help designers and stakeholders understand user behaviour and emotion.
Product experience | Task flows
Task flows allowed us to interject the user into the proposed flow of an application in order to determine if the team’s conceptual model agrees with the user’s conceptual model.
How it all comes together | Interaction and information design on TV
Materials design | Setup and user guides
